SMART Security Solutions for Retail


CCTV Solutions for SMART Retail

Diamond Systems recently exhibited their value added security solutions at SMART Retail.  Using CCTV and Analytics from global leader Axis Communications, the Diamond Systems team demonstrated how security systems can be used to add value to retailers.

SMART Retail is the first of its kind full day conference in Belfast.  The SMART Retail event was aimed at educating and inspiring retailers to equip them with the digital tools that they need to thrive and survive.

The conference in the Culloden Hotel, Belfast was well attended by a variety of delegates, including:

  • Independent retailers
  • Store owners
  • Shopping Mall Centre Managers
  • Business development managers
  • eCommerce managers

Diamond Systems, an Axis Communications Gold Partner, showcased the Axis CCTV Analytics for retail package at the conference.

Using a single Axis CCTV camera, alongside the Axis CCTV Analytics software, visitors to the Diamond Systems stand saw a demonstration of how to convert more sales opportunities using data from CCTV to drive customer value.

The Axis CCTV Analytics software helps retailers answer key questions such as:

  • How many customers did you attract today? Measure store occupancy, average visit times and average number of people to plan your operations precisely.
  • Do you have the right staff / visitors ratio throughout the day? Predict peak traffic times to align customer-to-staff ratios.
  • Are your campaign investments attracting the right audience? Get the insight you need about your visitors.
  • Are you making the most of your customer opportunities? Work smarter and more proactively to cut time spent in queues – converting more sales opportunities with the shortest waiting times.
  • How do your stores compare? Make the right decisions by comparing campaigns, staffing, opening hours and more.

Naomh McElhatton, organiser of SMART Retail and digital marketing speaker and lecturer, was keen to involve Diamond Systems in the event. “I was delighted to have the Diamond Systems team on board as our fire and security partner for the first ever SMART Retail event in Belfast” commented Naomh. “Diamond Systems are renowned for their innovative, intelligent solutions and they showcased their CCTV Analytics for retail at the event.  I am confident that the Diamond Systems CCTV analytics package can add real value to businesses across Northern Ireland”.

Visit our You Tube channel to view a short video of the Axis CCTV Analytics demonstration at the event: Watch our video on YouTube

If you would like to find out more about how CCTV can deliver Real Time Business Intelligence for your retail business contact us to arrange a free demonstration: / 02890 207 207.

SMART Security Solutions for Retail